Fitness Career Mastery
is becoming Fitcarma!
New site coming soon!
Build A Brand That Moves People
Most fitness brands blend in. Yours should stand out. We’ll help you build a brand that’s magnetic, memorable, and made to grow.
Fitness Career Mastery
is becoming Fitcarma!
New site coming soon!
Build A Brand That Moves People
Most fitness brands blend in. Yours should stand out. We’ll help you build a brand that’s magnetic, memorable, and made to grow.
Fitness Career Mastery
is becoming Fitcarma!
New site coming soon!
Build A Brand That Moves People
Most fitness brands blend in. Yours should stand out. We’ll help you build a brand that’s magnetic, memorable, and made to grow.
New Site Coming Soon.
Here's the truth: Your success isn't just about selling more classes—it's about building a brand that resonates deeply with your ideal clients.
A brand that makes people say,
"This is exactly what I've been looking for."
The world needs your unique vision. Let's make sure they see it.
Your Favorite Brands' Favorite Brand Strategist
The best studios don’t compete on workouts—they create a brand people can’t stop talking about.
The ones that thrive do two things better than everyone else:
They attract the right people
...with a brand that speaks directly to their dream clients- differentiating through their beliefs and values, rather than the workout, equipment, or studio amenities they offer.
They keep them coming back
...by delivering an experience that makes clients say, “This is exactly what I’ve been looking for.”
If you don’t know how to make that happen yet—or you’re so close but still missing something—that’s why we’re here.
We help you:
• See what’s possible.
• Fill in the blind spots.
• Build a brand as powerful as the experience you create inside your studio.
Fitcarma Resources
The Fitcarma Podcast
The podcast that helps you build a fitness business people can’t stop talking about. Hosted by Barry & Shay Kostabi, we bring you hard-earned insights, bold ideas, and expert strategies from thought leaders, disruptors, and masters in the fitness industry. Get ready to shift your mindset, refine your craft, and build a brand that thrives.
What Clients Say
"Barry helped us unlock the emotional core of our brand. His process gave us messaging that truly connects — we use it everywhere now, from our website to team letters. If you want to stand out and tap into what really motivates your clients, work with Barry!"
-Linda, Chromacore
“Shay just GETS IT! As a first-time studio owner, she lifted a huge weight off my shoulders—helping me build a team, create a killer training manual, and level up my coaching. Her workshops inspire, unite, and deliver. I’ll always recommend Shay & Barry to anyone ready to elevate.”
-Sofia, Westcore
Your Brand is their Breakthrough
If your message isn’t landing and your classes aren’t full, it’s time to stop guessing and start building a brand that attracts the right people effortlessly.
©2025 Fitcarma | hello@fitcarma.com | text us: (213) 536-1525
